I was totally against using retargeting ads until I saw the numbers from a 3-day test in Phoenix

2 comments

2 Comments

342 people clicked through in the first two days in Phoenix alone and I was like okay fine maybe the robots know better than me. I swear I spent 3 years telling everyone retargeting was a scam because one bad agency tried to charge me $500 for it back in 2017. Now I'm sitting here eating crow and wondering if my whole marketing philosophy is just based on one grumpy Tuesday.

lopez.karen26d ago

Phoenix is such a wild test market too, I always hear different results there. Sometimes one bad experience colors your whole view of a tactic for years. But those click numbers are hard to argue with when they show up like that.