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Shoutout to the organic bread that isn't actually whole wheat
I was at a farmer's market in Portland last weekend and saw a loaf labeled "organic artisan bread" with a wheat stalk on the front, but the first ingredient was enriched white flour. Why do we let companies slap a health halo on bread just because it's organic when it's still basically white bread?
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juliag105mo ago
Oh wow, that is so frustrating and honestly it happens way too often. I'm with you completely on this, @paigem45's buddy definitely got tricked like so many people do with that "organic" label. You'd think paying more at a farmers market would guarantee the bread is actually made with whole grains, but nope, they just slap that wheat stalk on there and call it a day. It's basically marketing fluff, and people who are trying to eat better end up getting fooled because they trust the packaging over the actual ingredient list. I always tell folks to flip the loaf over and check for "100% whole wheat" as the first thing, because organic white flour is still just white flour in the end.
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