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Warned my niece off those 12 hour 'day in my life' TikTok gurus, then her Gen Z roommate showed me the receipts
I told her last fall that all that '5am cold plunge hustle' stuff was just Boomer grind culture wearing a Gen Z hoodie, so I felt dumb when her roommate pulled up actual bank statements showing she cleared $4,100 in March selling digital planners in Columbus. Turns out the loud ones are faking it but the quiet ones in that age group are just running small businesses my generation keeps calling 'side hustles.' So who actually wrecked the economy here, the kids selling Notion templates or us for laughing at them while rent kept climbing?
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wendy_jackson9d ago
$4,100 in a whole month selling planners is not the flex people think it is. After taxes and the Etsy fees and the Canva subscription and buying her own health insurance since there's no job, that's maybe $2,800 take home, which is under $34k a year. Meanwhile the loud 5am cold plunge crowd is making money off the course they sell to people who want to be them, and that's the actual business model, not the hustle. The quiet planner kid is working way harder for way less and everyone wants to point at her like she cracked the code. Rent in Columbus is up like 40% since 2019, so tell me again how templates are the thing that broke everything. The economy got wrecked by people with real power, not by a 23 year old with a Shopify page.
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