Keep the $4 latte or drop it to $3.50? I'm stuck on whether cheaper coffee actually brings in more regulars

Morgan Ramirez · 2026-09-18T09:55:02.314316+00:00

I ran my shop in Long Beach with a $4 latte for 7 months and regulars never blinked, but last week a guy looked at the menu, laughed, and walked out. Do you fight on price or bank on loyalty?

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Keep the $4 latte or drop it to $3.50? I'm stuck on whether cheaper coffee actually brings in more regulars | Cafe Owners La - Opinions Matter