I paid $300 for a content audit and it showed me a big blind spot

I hired someone to look over my site's old blog posts, about 200 of them. The report came back showing that over half of my content was just talking about my own company news, not solving problems for readers. I was spending all my time on new stuff and ignoring the older pages that could still bring in traffic. It cost me $300, but seeing that number really made me change my plan. Now I'm going back to update those old posts instead of just writing new ones. Has anyone else found a good way to decide which old posts to fix first?

3 comments

3 Comments

the_quinn21d ago

What's your biggest traffic source right now?

finleyf8812d ago

Read a case study about a guy who fixed one old post about fixing a leaky faucet. It started pulling in a few hundred visits a month from Google. He just made the steps clearer and added a better picture. Now that single page brings in most of his new visitors. Makes me wonder if old content is a goldmine people just forget about.

claire_walker21d ago

My own audit showed 80% of my old posts were just me talking to myself about my lunch. I felt pretty silly. I started with the posts that still get a trickle of traffic from Google, even if it's just a few people a month. Fixing those felt like a small win I could build on. It's slow going, but way better than adding more junk to the pile.