Why does everyone post the same 5 tips and wonder why nobody reads their blog?
I watched my friend's cooking blog get 40 visits in 3 months because every post was "10 easy weeknight dinners" just like every other site. I told her to write about the one thing only she does, which is her dad's method for freezing leftover rice in Houston humidity, and that post got shared 200 times in a week. What's the one thing you know that nobody else is writing about?
Feels a little dramatic to act like the blog thing is some big mystery. Most people write the same list posts because that is what gets clicks, even if it is lazy. Your friend found a weird niche and it worked, cool, but that does not mean everyone has some secret thing nobody else knows. Half the time the "unique" angle is just a normal thing that a hundred other people also do. Good for her that it blew up, but let's not pretend blogging is some puzzle everyone is failing.