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Why I stopped writing content for Google and started writing for people instead
For years I focused on keyword density and exact match headings. I thought that was the only way to get traffic. Then I ran a test on two blog posts about the same topic. One was optimized for SEO and the other was just written clearly for a human reader. After 6 months the human focused post had 3 times more engagement and actually ranked higher. Now I write naturally first and check keywords after, not before. Has anyone else seen better results from ditching strict SEO formulas?
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alice_palmer201d ago
Wait, three times more engagement AND ranked higher? That's actually wild. I've been chasing exact match key phrases for years like a dog after a bone. Now I'm sitting here wondering how many hours I wasted rewriting "best brake pads for Honda Civic" twenty different ways. You ran a real test too, not just theory. That's what gets me.
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