Blew $500 on influencers that did nothing for my store

I paid a girl with 50k followers $300 for a post about my yoga gear and got like 2 sales from it. Then I spent another $200 on a micro influencer with 8k followers who actually sent me back real photos and drove 40 clicks. Big numbers don't mean anything if the audience isn't engaged. Anyone else burned cash on followers that turned out to be mostly bots?

2 comments

2 Comments

grantschmidt16d ago

Yeah the 8k follower one sounds like they actually built a real audience. Next time check their engagement rate not just the follower count.

murray.spencer16d ago

Yeah I read somewhere that anything under 3% engagement on Instagram is basically dead air, so the 8k one probably had real people watching. You got lucky finding one that actually delivered.