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Changed my mind on weekly email blasts after testing hourly sends
I used to swear by sending one email every Tuesday morning, thought more would just annoy people. Then a client in Austin asked me to try splitting their promo into 4 smaller sends across a single day based on open times. The hourly version pulled a 14% click rate versus the usual 5%, and unsubscribes barely moved. Have any of you tested frequency this aggressively, or am I just seeing a fluke with this particular audience?
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