Just wasted $500 on a 'viral' TikTok ad package that got zero sales.

The agency promised 10x ROAS but didn't segment the audience at all, so my ad for custom dog collars just showed to a bunch of random teens scrolling.

3 comments

3 Comments

eva_ross1mo ago

Ever see that happen to someone else? My buddy paid for a "growth hack" ad push for his beard oil. They just blasted it to a huge, cheap audience of mostly women in their 50s. He got a million views and like, three clicks. Total waste because they never even asked who his customer was.

ruby_rivera761mo ago

Wait, isn't the real problem the targeting itself? A million views to the wrong people is worse than zero. It's like advertising snow shovels in Florida. You get a big number that means nothing. Those services just want to show you a big view count so you feel like you got something. Your buddy's money paid for bragging rights, not beard oil sales.

jade_singh1mo ago

Sounds like they're selling the dream of going viral, not actual customers who want dog collars.