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Just wasted $500 on a 'viral' TikTok ad package that got zero sales.
The agency promised 10x ROAS but didn't segment the audience at all, so my ad for custom dog collars just showed to a bunch of random teens scrolling.
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eva_ross6mo ago
Ever see that happen to someone else? My buddy paid for a "growth hack" ad push for his beard oil. They just blasted it to a huge, cheap audience of mostly women in their 50s. He got a million views and like, three clicks. Total waste because they never even asked who his customer was.
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ruby_rivera766mo ago
Wait, isn't the real problem the targeting itself? A million views to the wrong people is worse than zero. It's like advertising snow shovels in Florida. You get a big number that means nothing. Those services just want to show you a big view count so you feel like you got something. Your buddy's money paid for bragging rights, not beard oil sales.
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jade_singh6mo ago
Sounds like they're selling the dream of going viral, not actual customers who want dog collars.
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