Warning: A/B tested two landing pages for a client in Chicago and the 'wrong' one crushed it

I ran a 2 week A/B test for a small ecommerce shop. One page had this long, emotional hero section with a story. The other was just a straight product shot and a big 'Buy Now' button. I was SURE the story page would win because it felt better. The simple page got 3x the conversions lol. Has anyone else had their instincts completely backfire on a split test like that?

3 comments

3 Comments

king.derek20d ago

Take it easy on yourself, you ran a real test and got real data. The whole point is your gut doesn't always know what's better for a random audience. Just gotta learn from the numbers and move on, not overthink it too much.

the_morgan19d ago

Five years ago I would have argued the opposite, that your gut was the only thing worth listening to. I tested my own theory by running an A/B test on a landing page headline, and the data told a completely different story than what I felt was right. That experience made me realize how much I was letting my own bias confuse things. Now I just look at the numbers and adjust, even if they go against what I originally thought. It took a few failures to get here, but the results speak for themselves. What changed your mind on this?

barbara_baker5720d ago

Trust the numbers, not that little voice in your head.