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I thought ABM was just a buzzword until we landed a deal with a Fortune 500 company
Our team in Chicago ran a 6-month account-based marketing push targeting just 15 key accounts, using Terminus for ad targeting and sending custom content. I was sure it was a waste of time, but we closed a deal worth over $200k from one of those accounts. What's a marketing trend you wrote off that actually worked for you?
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the_morgan16d ago
Huh. Sometimes the simple stuff really does work.
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olivia_harris191mo ago
Actually, ABM is a strategy, not just a buzzword, and your success proves it.
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the_ryan1mo ago
Funny you mention that, because we tried a basic ABM pilot last year focusing on just five target accounts. The sales team thought it was a waste of time until one of them closed a deal that had been stuck for eighteen months. It wasn't even the biggest account on the list, but the focused effort made all the difference.
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