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Blew a quarterly deadline because I ignored my own content calendar
I was working on a big content push for a client in Denver last quarter. I got distracted by a shiny new topic that was trending on social media. I spent two days writing and scheduling posts around it instead of sticking to the planned roadmap. My client's main campaign ended up going live three days late with no supporting content. They were not happy and I had to scramble to fix it. Now I am wondering how other content strategists handle the pull of trending topics without derailing their core goals.
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the_fiona22d ago
Distracted by a shiny new topic" - maybe you should have just tracked what was actually hitting.
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the_tessa22d agoMost Upvoted
Oh wait, so you're saying the whole approach was wrong from the start? But like, how do you know what's going to hit until you actually try different things and see what sticks? I'm genuinely curious - are you saying you should just pick one topic and hammer it over and over, even if nobody's responding to it? Because that sounds like a recipe for talking to yourself for weeks. Or is it more about paying attention to which tiny detail in your original post actually got people commenting and then doubling down on that specific angle?
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