17
Caught a client saying 'just make it go viral' in a meeting yesterday
I was sitting in on a kickoff call for a blog series and the marketing director literally said 'just make it go viral' three times. She had zero interest in audience research or keyword mapping. Has anyone else dealt with people who think content strategy is just luck?
2 comments
Log in to join the discussion
Log In2 Comments
blake32220d ago
Yeah that's a big red flag. Viral isn't a strategy, it's a result. And even then it's usually from luck or a huge ad budget, not from someone saying "make it go viral" in a meeting. Sounds like she's confusing exposure with real engagement. People who skip the research always end up with content that doesn't stick. You can't force a viral moment. Better to focus on reaching the right people than trying to hit some random jackpot.
3