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I rolled my eyes at content audits for years, but a messy project in Austin proved me wrong
For the longest time, I thought content audits were just busywork for people who liked making big spreadsheets. My old method was to just update the homepage and a few key pages and call it a day. Then I took on a project for a local Austin brewery's site that was a total mess. They had over 300 pages, and half were old event listings or duplicate product info. I finally did a full audit, cataloging every single page with its traffic and date. Seeing it all laid out showed me that their top ten traffic pages were all old blog posts about brewing methods from 2018, not their new beer listings. We redirected the dead pages and updated the old winners, and their overall site engagement went up 40% in two months. Has anyone else been pushed into doing a full audit and been surprised by what you found?
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the_fiona1mo ago
Did a friend find their most visited page was a broken contact form?
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jade_singh1mo ago
Yeah, that sounds about right. Had a client whose best page was an old FAQ no one had touched in years, just like @the_fiona's broken form find. Cleaning that up and linking it to their new stuff made a huge difference.
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