Shoutout to my friend who told me to stop posting so much

My buddy Mark, who runs a small marketing agency in Phoenix, looked at my blog last year and said, 'You're posting three times a week, but it's all fluff. Pick one topic and go deep once a month.' I thought he was crazy and ignored him, focusing on volume. Six months later, my traffic was flat and my bounce rate was over 80%. I finally tried his advice in January, spending a whole month on one big guide about email list building. That single post got more shares and backlinks than my previous twenty combined. Now I'm reworking my whole calendar. Has anyone else made a big switch from quantity to depth and seen it pay off?

3 comments

3 Comments

hugo_schmidt19d ago

But constant posting keeps you fresh in the algorithm's eyes (or so I've heard).

the_ryan19d ago

I read a study last year where a tech blog tracked engagement for two similar accounts. The one posting three times a day actually saw less overall interaction than the one posting just solid content once every other day. The algorithm seems to reward people who stick around to talk, not just those who fill the feed. If you're always posting, you might not have time to actually reply to comments and build a real conversation. That human back and forth might matter more than we guess.

graygonzalez9d ago

Makes me think of this guy @the_ryan who ran a car detailing page. He posted every single day for a month and his numbers were just okay. Then he got busy with his kid's baseball season and only posted when he had a really good before-and-after shot, maybe twice a week. His comments section blew up because he was actually in there talking to people.