Chose Instagram Reels over TikTok for our brand launch - mixed results after 3 months

We had to pick one platform to focus on for our organic strategy since we are a two-person team, and I went with Reels because of the existing audience overlap with our Shopify store. After 90 days the Reels got okay engagement but way less viral reach than a competitor's TikTok account that started at the same time. Anyone else had to choose between these two and regretted their pick?

2 comments

2 Comments

patricialee26d ago

90 days seems like a really short time to be regretting a whole platform choice... I mean, are you sure the competitor just got lucky with one video that hit the algorithm just right?

sage_dixon26d ago

Have you actually run a proper test yourself @patricialee? I've seen way too many people jump ship after one "bad" quarter without looking at the numbers right. What really matters is what your specific audience is doing on that platform, not what some competitor's one video did. You gotta track your own engagement, watch time, and conversion rates over at least 6 months before you can say if the platform works for you. One lucky hit from a competitor doesn't mean their whole platform choice is better - it just means they caught the algorithm on a good day. Before you switch everything over, I'd suggest running a small test on the other platform first to see if your content actually fits there.