I compared A/B testing with gut feeling for 3 months on my store

I run a small online shop for handmade candles out of Seattle. For 6 months I just went with my gut on product descriptions and button colors. Then I started running actual A/B tests with Google Optimize. The first test showed a 22% better click rate on a green button versus my favorite blue one. Has anyone else found their personal taste gets in the way of better results?

3 comments

3 Comments

thea_mitchell2027d ago

Blown away you stuck with the blue for 6 months before testing. That 22% is huge, makes you wonder what else you're missing just cause you liked the color.

jamesf2627d ago

Disagree with @thea_mitchell20, blue's a safe bet till you know better.

taylor_young24d ago

Stick with what works until you've got a reason to switch it up.

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