Realized last week my email subject lines were basically trash after checking my open rates

I compared a batch of 50 emails with generic subjects against 50 with specific numbers or questions and the second group got 34% more opens, so what small tweaks have actually moved the needle for your campaigns?

3 comments

3 Comments

parkerp8012d ago

Not convinced 34% is make-or-break, daniel593 calls it proof that subject lines won't change much.

daniel59312d agoMost Upvoted

34% more opens and I still can't get a reply to save my life.

rose_cooper12d agoTop Commenter

Yikes, that's frustrating. A buddy of mine runs a little landscaping crew and he was bragging last year about how he finally nailed the perfect subject line for his cold emails. Open rate shot up to almost 60%, he said. Still got almost no replies though. Turns out his actual email body was just a wall of text about how great he was, not a word about what the customer actually needed.