TIL the difference a landing page redesign made after I messed with it for 6 weeks

I been running a small side gig selling concrete sealers online for about 2 years now. Traffic was steady but nobody was buying. Finally sat down last month and completely redid my landing page. Changed the headline to say what the product actually does instead of some fancy tagline, moved the price up front, and added a photo of a driveway I did in Austin last spring. Within 3 weeks my conversion rate jumped from like 1.2% to almost 4%. The old page had too much fluff and people had to scroll forever to get the point. Now I'm wondering if I should do the same for my other product pages or if that was just a fluke. Anyone else had a simple redesign flip things around that fast?

3 comments

3 Comments

lily_singh227d ago

Right? Some people expect magic from a band-aid on a broken axle.

joel60327d ago

Dude same thing happened with my shop last year. Crazy.

margaret30427d ago

Oh man, that reminds me of something that went down with my friend's place a couple years ago. He owned a small repair shop and had this one customer who kept bringing in a car that was basically falling apart. Every time he fixed one thing, something else would break, and the guy would blame him for it. Eventually it got to the point where my friend had to tell him straight up that the car was a lost cause, and guy actually started screaming in the middle of the shop. It was wild. Honestly, some people just don't get that you can't magically fix everything with duct tape and prayers.