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Hit 10,000 MQLs last quarter and honestly it felt like a trap
I ran a campaign for our enterprise software that brought in exactly 10,014 qualified leads in Q3. Everyone in the meeting was high-fiving until we looked at the data. Only 3% of those even had budgets over $50k and most were students or freelancers filling out forms for the free trial. My ops team spent two weeks cleaning fake emails and duplicate entries from Salesforce. We basically paid for a pile of junk data. Has anyone else seen these big number pushes backfire when quality control falls apart?
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piper_burns3mo ago
Stopped reading at "students and freelancers" because WHAT. You seriously had college kids filling out forms for enterprise software? That is a special kind of broken lead gen right there. I've seen some messy data in my time but a 3% budget fit rate is just insulting. Your team must have wanted to throw their laptops out the window after scrubbing all those fake emails. This is exactly why big number pushes make me nervous, they just become vanity metrics nobody actually benefits from.
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