Our big account-based marketing push for Q3 just fell flat

We spent over $15,000 on a targeted campaign for a list of 50 enterprise prospects, using a new intent data tool. After three months, we got exactly two demo requests and zero pipeline. Everyone says ABM is a sure thing for enterprise, but our results say otherwise. Has anyone else had a high-cost ABM campaign just not work out?

3 comments

3 Comments

the_kevin1mo ago

Seen this happen a lot. It's like buying the most expensive fishing gear but casting into an empty pond. The tool isn't the magic part. The real work is in the prep, knowing exactly what those companies are struggling with right now. A targeted list is useless if your message misses the mark. Sometimes the big, costly plan skips the basic step of just talking to people.

taylor_young1mo ago

Check if your intent data was actually fresh. We wasted a ton of money once because the tool showed old interest that had already been solved by a competitor.

jones.anna1mo ago

A marketing podcast said bad ABM often means your list wasn't actually ready to buy.