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Overheard a VP say 'brand awareness is fluffy' and it STILL bothers me
Was at a strategy meeting last Thursday and this VP of Product said brand awareness is just 'marketing fluff.' Dude, we brought in 30% of our leads from a sponsored podcast series last quarter. How do you explain that conversion path without awareness? Anyone else deal with execs who only care about bottom-of-funnel metrics?
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barbaraw473mo ago
That 30% might not all be from that podcast though - correlation isn't always causation.
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perez.willow3mo ago
A friend of mine once saw a spike in her Etsy sales right after she mentioned her shop in a local Facebook group. Turned out most of those buyers were actually from a craft fair flyer she'd handed out the week before, not the post at all. Easy to assume one thing caused another, but it's usually more complicated than that.
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