Watched a marketing team spend $2k on a landing page nobody read

I was helping a friend who works at a mid size software company last month, and their whole enterprise marketing team spent two weeks debating button colors and font sizes on a new landing page. They had this big meeting where they showed all these A/B test results, and I just sat there thinking... but who is this page even for? Turns out they never once talked to their actual customers about what they needed. I see this all the time now, people getting lost in the tiny details while ignoring the big picture stuff like messaging and audience fit. My own flooring business taught me that you can have the prettiest website in the world, but if you're not saying what the customer cares about, they're gone in 5 seconds. Has anyone else noticed teams burning budgets on polish before basics?

2 comments

2 Comments

adam_thompson5321d ago

And the button colors probably changed again after launch anyway.

robert_anderson6921d ago

Yeah, "changed again after launch anyway" is exactly what I keep hearing from people who followed this beta. I saw a post on Reddit where some guy claimed the final version had totally different contrast on those buttons compared to what they showed in the early previews. Honestly, it makes sense to me because companies always tweak stuff based on feedback or even just last minute decisions. Ngl, I wouldn't be surprised if they swapped the colors a few times before it even hit shelves, that's just how these things go. The public betas probably don't tell the whole story either.