Remember when 'fruit juice' meant you got actual fruit?

I was at the store last week looking for something simple, just a bottle of grape juice. I had two choices. One said '100% Juice' on the front in big letters. The other, a smaller brand, said 'Concord Grape Juice' and cost about a dollar more. I picked the cheaper '100% Juice' one, thinking it was the same thing. Got home and the first ingredient was apple juice, not grape. The label said 'from concentrate' and had a tiny note about being a blend of juices. It tasted like sweet water, nothing like the deep grape flavor I wanted from my grandma's kitchen. That extra dollar would have gotten me the real stuff, no tricks. It feels like they bank on you not turning the bottle around. Has anyone else been fooled by the '100% juice' claim when it's not 100% the fruit you think you're buying?

2 comments

2 Comments

rowan7252d ago

My friend bought orange juice that said "100% juice" and was so confused why it tasted weird. The second ingredient was pear juice, which explained everything. It's a sneaky way to cut costs without being clear.

oliviat172d ago

Actually @rowan725, that label is technically correct though! "100% juice" means no added water or sugar, just juice from fruit. They can mix different fruit juices and still call it that. It's totally legal, but you're right it feels sneaky. The front label doesn't tell the full story at all. You always have to check the ingredients list on the back to see what you're really getting. It's so annoying when companies rely on that tiny print.