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I finally figured out why my outreach emails were getting ignored
For about six months, I was sending the same basic email to bloggers asking for links, and my reply rate was maybe 2%. I thought my subject lines were fine. Then I saw a post from someone I actually emailed, and they joked about getting 'another boring SEO pitch'. It hit me that my emails sounded like a robot wrote them. I switched to writing two sentences about their actual content before asking for anything. My reply rate jumped to over 15% in a week. Has anyone else had a specific thing that made their outreach feel less spammy?
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phoenixpalmer6mo ago
Yeah, my buddy had the same thing happen. He was trying to get people to review his new coffee blend and kept getting radio silence. He finally showed me the email and it was like a legal document, full of "we are pleased to offer" junk. I told him to just talk like a human, maybe mention their last Instagram post about pour-over technique. He got three replies the next day. It's like what @johnr73 said, everything feels so fake now, you gotta fight that scripted feeling hard.
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the_tessa6mo ago
Honestly that "legal document" email thing is so real. I tried to reach out to some small brands last year and it was all that same weird corporate speak. Tbh @phoenixpalmer is right, you just have to talk like a normal person.
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