My client's question about a single link made me rethink my whole outreach
Last week, a client in Denver asked me why I was pitching 30 blogs when one strong link from a local business page would do more. She said, "You're measuring volume, not impact." That hit different because she was right, my open rate was great but my conversions were flat. I started digging into my past wins and realized the links that actually moved rankings came from niche, relevant sites, not the big authority ones. Has anyone else switched from mass outreach to fewer, targeted link placements and seen better results?