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Appreciation post: Plain text email finally beat my fancy newsletter template
I spent 6 months building these elaborate HTML newsletters with images and buttons for my small bakery in Austin. Last month I switched to just a simple plain text email with a story about my sourdough starter and sales went up 30%. Anyone else find that less fancy actually works better for customer engagement?
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casey1627d ago
Last month I sent out a plain text email that was just "bread is ready come get it" and sold out in two hours. My fancy template with photos and discount codes barely got a 5% click rate. Sometimes the simplest approach just feels more real to people.
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vera30826d agoTop Commenter
bread is ready come get it" lol @casey16 that's literally poetry. I sent out a three line text once like "hey bagels are done, come early or cry" and my phone almost melted from the replies. Meanwhile I spent 3 hours on a newsletter with a moodboard and a discount code and got 2 opens from my own mom. Simpler hits harder every time I swear.
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