Loading…
9
Am I the only one who thinks people mix up brand loyalty with just being lazy about switching?
Watched a buddy pay $9 for a six pack of a brand he admits tastes worse than the $6 one right next to it. Said he's been buying it since college. That's not loyalty. That's just not thinking. He tried the cheap one blind at my place and picked it. Then bought the old one again anyway. I don't get it. What makes you actually switch, price or taste or something else?
1 comments
Log in to join the discussion
Log In1 Comment
hannahs454d ago
Ha, that story is the whole thing in a nutshell. He picked the cheap one in a blind test and still went back to the $9 six pack, which proves he isn't choosing with his taste buds at all. What's really going on is that the familiar label does the thinking for him, so he never has to stand in the aisle and actually decide. Switching costs him nothing but a few seconds of effort, and he still won't do it, which tells you it's comfort and habit, not loyalty. Real loyalty would mean the brand earned it, not that he just stopped paying attention years ago. The only thing that finally breaks that spell is when the price gap gets so big it gets annoying, or the store runs out and he's forced to grab something else.
3