Just read that 80% of people who buy a Dyson stick vacuum buy another Dyson within 5 years

I was looking at some old consumer reports data from a university study I found online, and that stat blew my mind. It's not just a vacuum, it's like a whole lifestyle upgrade they keep buying into. I got my V8 two years ago and honestly, I get it now, but that number is still crazy high. Has anyone else seen a brand loyalty stat that surprised you?

3 comments

3 Comments

joseph_adams6617d ago

Seems about right. They make a good product that just works.

king.andrew17d ago

That "whole lifestyle upgrade" line is so true, it's why you keep buying their stuff.

claire_sullivan13d ago

Man, that stat makes me feel seen. I'm on my third Dyson in six years, so I guess I'm the problem.