Stopped at a Shell station in Ohio and noticed something weird about the ice cream

They had a whole freezer full of name brand pints like Ben & Jerry's and Häagen-Dazs sitting right next to the store brand tubs for half the price, but the name brands were almost gone and the cheap stuff was fully stocked, so what makes people pay double just for a label on frozen dessert?

2 comments

2 Comments

zara57220d ago

@margaret_kim13 I can't argue with that, but sometimes I wonder if it's just the power of a familiar label making me think it tastes better you know? Like I've definitely bought the store brand before and convinced myself it was just as good... then went back to Häagen-Dazs two days later anyway.

margaret_kim1320d ago

The name brands probably just taste better honestly... people don't mind paying more for something they actually like.