Pro tip: I swapped my regular milk for oat milk in the iced lattes for a week

I run a small spot in Echo Park and decided to make oat milk the default for our iced drinks last Tuesday. I thought maybe a few people would ask for cow's milk instead. By Friday, our oat milk sales were up 30% and three separate customers told me they came back specifically because of the switch. I learned a small, simple change can pull in a whole new crowd without a big ad push. Has anyone else seen a big reaction from tweaking one menu item?

3 comments

3 Comments

blakem1310d agoTop Commenter

Yeah, that "small change" thing is so true... we saw the same bump when we switched.

holly_henderson8612d ago

Switching to oat milk was a smart move. It shows how a small change can really connect with what people want now. You basically tapped into a growing trend without even trying too hard.

stella_murray11d ago

My local coffee shop started offering oat milk three years ago. It's just another milk option, not some big cultural shift. People act like choosing a drink is a deep statement about values, but sometimes you just want something that doesn't upset your stomach. The trend talk feels overblown for what is basically a grocery store decision. It's milk, not a movement.