Am I the only one who thought content audits were a waste of time?

I used to think they were just busywork until I did one for a client's 50-page site and found 15 pages with zero traffic for 2 years. Now I'm a believer, but my coworker still says they're a distraction from new work. What's your take on the real value of audits?

3 comments

3 Comments

hollyn709d ago

My friend's site got a penalty for thin content they forgot about.

graygonzalez9d ago

But how much did those dead pages actually hurt the business?

abby_wilson513d ago

Ever see a whole site drop like @hollyn70's friend's did?