I finally figured out why my blog posts were flopping after a terrible Tuesday

Last Tuesday was just awful. I posted what I thought was a killer piece about organizing garage tool storage, but it got like 12 views all day. I was so frustrated I almost deleted the whole site. Then I realized I'd buried the real hook - the part about how I saved $50 on shelving - way down in paragraph six. Once I moved that to the title and intro, the same post tripled its traffic in two days. Has anyone else found that changing just one element like the opening line flipped a post from dead to working?

2 comments

2 Comments

julia_miller2411d ago

My garage shelf post flopped so hard last month I actually asked my wife if she thought the blog was cursed. She just laughed and said "your titles read like instruction manuals, honey." She was right though. I had one about organizing my drill bits that I'd titled "A Complete Guide to Drill Bit Storage" and it was dead as a doornail. Changed it to "Stop Losing Your Drill Bits With This $8 Rack" and suddenly people actually clicked on it. The worst part is I spent like three hours writing the original post and only ten minutes changing the title. Story of my life.

reesemoore10d ago

Man I feel that. There's nothing worse than spending hours on something and then realizing the only thing that mattered was the title you wrote in ten seconds. Your wife sounds like she gave you some solid advice there though. I bet half the battle with this stuff is just admitting your first instincts are usually wrong. At least you figured it out before you gave up on the whole thing.