Pro tip: I had a content calendar blow up on me last quarter and it was the best thing that happened

I was in our main office in Austin, running a campaign for a new client. We had the whole quarter mapped out in Asana, with every blog post and social piece planned. Then, three weeks in, a major industry report dropped that completely changed the conversation. Our scheduled posts were suddenly off base. My team wanted to stick to the plan, but I pushed to scrap the next two weeks of content. We spent two days making new stuff that spoke to the report's findings. It was messy, but our engagement went up by 30 percent. Everyone says you need a rigid calendar, but sometimes you have to break it. Has anyone else had to throw out a big chunk of their planned work like that?

3 comments

3 Comments

west.henry10d ago

Our team scrapped a month of content after a competitor's product launch, and our traffic doubled lol.

uma66810d ago

Been there, @west.henry. Sometimes you just have to kill your darlings when the game changes. That quick pivot to match what people are actually searching for now is everything. It's painful to trash finished work, but doubling traffic proves you read the room right.

sarah5313h ago

Used to fight it, but the numbers don't lie.