12
Rant: Everyone pushing 'engagement bait' posts is missing the REAL point of social media strategy
I was in a webinar last week where some marketing guru bragged about how they got 50k comments by posting a controversial poll. He said that high engagement numbers always beat low ones. I think that's total nonsense for most businesses. Getting a bunch of angry or off-topic responses does nothing for your brand trust. I'd rather have 200 real conversations with potential customers than 5,000 random clicks from people who will never buy. Has anyone else seen campaigns that focused on engagement metrics end up hurting their conversion rates?
3 comments
Log in to join the discussion
Log In3 Comments
bettys5116d ago
Honestly, a marketing guru bragging about 50k comments from a controversial poll? That sounds like a total disaster waiting to happen.
6
mark36115d ago
And @bettys51 you're spot on, I've seen that backfire so hard it killed a whole brand page.
3
1