TIL how much product shots matter after a client swap in Omaha

I've been running ads for a local furniture store in Omaha for about 8 months. For the first 6 months, they just used the stock photos from the manufacturer on their product pages and my click-through rate hovered around 0.8%. Then they switched to hiring a local photographer to shoot the actual pieces in a staged room setup. Within 30 days, the same ad set jumped to a 2.4% CTR and our cost per lead dropped by almost half. Has anyone else seen that big a swing just from changing the imagery?

3 comments

3 Comments

sandra_anderson220d ago

Wonder if part of that bump was also the trust factor. Stock photos feel like a guess, but seeing the actual room setup makes it feel real like the store actually has that piece and it's not a catalog fantasy.

sullivan.finley20d ago

Yeah @sandra_anderson2 that's actually a really good point I hadn't thought about that. Seeing the exact setup with the lighting and everything makes it feel less like a gamble.

kim96320d ago

You've hit on something that really matters in furniture buying. I've been burned before by trusting a nice stock photo online, only to have the actual piece show up looking totally different in my living room. The lighting, the colors, even the scale can be way off from what you expected. When a store shows you the actual room setup with real lighting and the piece in a true-to-life space, it takes away so much of that guesswork. It's like the difference between ordering a mystery box and knowing exactly what's inside. That trust factor probably does explain a big part of the sales bump.