Vent: I was looking at some old campaign data and found a weird stat about email open times

Apparently, according to a report I read last week, emails sent at 2:13 PM on a Tuesday have a 37% higher open rate than the 10 AM slot everyone pushes... which just feels so weirdly specific. Has anyone else found a bizarrely precise time that works for their audience?

3 comments

3 Comments

morgan_ramirez2d ago

Our analytics once showed a 22% click bump for newsletters sent at 11:47 PM on a Sunday.

kim9632d ago

That "22% click bump" is a perfect example of why chasing single data points is so risky. It could have been a weird one-time event, like a major news alert going out right before your send that kept people on their phones. If you changed your whole schedule to 11:47 PM based on that, you might waste months sending into a void before realizing it was just a fluke. The real pattern is probably way more boring, like "weekday mornings" generally work okay.

miles9461d ago

Honestly that sounds like a total fluke. Like, who even checks their email at midnight on a Sunday? Maybe one big group of your readers had a weird time zone thing going on. Betting your whole strategy on a single weird number seems like a great way to waste a lot of time. I mean, it's probably just random noise, right?