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Can we talk about how ABM platforms overpromise on intent data?
I dug into a Gartner report from March that said 65% of enterprise B2B intent data from major platforms like 6sense actually matches real buying signals. I spent $18k on one vendor's 'high intent' leads last quarter and maybe 10% turned into real conversations. Has anyone else found their intent data to be way less accurate than the sales demos suggest?
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joel60325d ago
the gartner number seems a bit high from what ive seen.
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grant_hart25d ago
Gartner put their number at 3.2 million units sold last quarter @joel603 but my local shop can't keep them in stock.
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