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My wife called me out for falling for 'made with real fruit' on a cereal box last year.
She pointed out the tiny print that said 'fruit juice concentrate' was the second ingredient after sugar, which made me switch to only buying stuff where the actual fruit is in the top three listed.
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patricia6851d ago
Oh man, the "made with whole grains" one gets me every time. I mean, sure, it has whole grains, but the first ingredient is still white flour. I bought these crackers thinking they were a good choice, and it's like, a tiny sprinkle of whole wheat in a sea of regular flour. It feels like they're just banking on you not turning the box over. Now I just look for the first word to be "whole" something, otherwise I assume it's a trick.
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karen_perry381d ago
Honestly, reading every label like a detective seems like a fast track to a headache. The companies are just playing by the rules they're given, and it's not that hard to spot the sugar if you glance at it. JadeW63 has a point about those fruit snacks being basically candy, but expecting actual fruit in something shelf-stable for months is kind of on us. At some point you just have to accept that processed food is processed, and no amount of label lawyering changes that.
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jadew631d ago
Feel the same pain after buying "fruit snacks" that were basically just colored corn syrup. Now I squint at every label like I'm trying to crack a secret code. What's the worst "healthy" label trick you've fallen for?
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