Serious question, hitting 200 cold brew sales in a day changed my mind about our whole menu

Everyone in our group chat said to focus on fancy espresso drinks, but last Tuesday at our spot in Echo Park we sold exactly 200 cold brews. That's double our usual and it made me realize our regulars just want something fast and strong they can grab. I think we're putting too much effort into drinks that don't actually sell. Has anyone else seen a simple item blow up and make you rethink your whole plan?

3 comments

3 Comments

parker_thomas12d ago

Don't let one good day make you drop what makes your shop special.

kim_west12d ago

Remember what happened to that bakery on Elm Street, @parker_thomas. They changed their whole menu after a busy weekend and lost their regulars by Tuesday.

sullivan.finley5d ago

What if the regulars were only holding them back from a bigger crowd? Sometimes you have to lose the old to make room for the new.