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Used to think influencer marketing was a total scam until I ran a test campaign last Q3
Honestly I was that guy rolling my eyes every time a brand said they wanted to partner with some Instagram person. But my client in Austin had a $5k budget burning a hole in their pocket so we tried micro-influencers for their local bakery. We tracked 147 direct sales from a single post by someone with 8k followers. Has anyone else had that moment where a tactic you hated actually delivered real numbers?
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ross.kevin28d agoMost Upvoted
Did you account for any other marketing that was running at the same time though? I've seen people give all the credit to one channel when their email list or a Google ad was doing the heavy lifting. Also 147 sales from a single post sounds great on paper, but I'd want to see what the profit margin actually was after paying the influencer and the product cost. Not trying to be a downer, just feels like these numbers can get a little fuzzy when you're not tracking attribution super tightly.
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ryanh5628d ago
Fair point on the attribution stuff. Those 147 sales were tracked with unique codes so pretty tight but margins were thin since it was a loss leader pastry box.
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