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Our big webinar for a tech firm in Chicago crashed because we sent the link too early

Last month, we were launching a major campaign for a software client. We scheduled a webinar for 500 people and sent the calendar invite with the Zoom link a full week in advance. The morning of the event, over 200 people tried to join an hour early, thinking it was live, and completely crashed the waiting room. We had to scramble to send a corrected email and reset the meeting. It was a mess for about twenty minutes. Has anyone else had a webinar timing mix-up like that, and how did you fix the message flow?
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3 Comments
rubyschmidt
Honestly, hide the real link in a follow-up email sent just before the event starts.
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alice336
alice3361mo ago
That's a risky move lol. People check their email at different times. Someone might open the first email right when the event starts and miss the real link completely. It's better to put the real link in the calendar invite itself, or send the real link in the first email and just remind people about it later.
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mark_thomas
Wait, did your client actually blame you for that or were they cool about it?
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