PSA: Cold emailing C-suite execs on weekends actually boosted my response rate

I was stuck getting like a 2% reply rate on my B2B outreach for months. Out of frustration I sent 50 emails to VPs at SaaS companies on a Saturday afternoon in Chicago and got 8 replies by Monday morning. Anyone else seen weird success with off-hours timing for enterprise deals?

2 comments

2 Comments

leelewis18d ago

Interesting stat, but Saturday afternoon isn't really "off-hours" for a lot of SaaS VPs who check their work email constantly. That's actually peak "I'm bored at soccer practice" time for that crowd. Weekday mornings from like 6-8am or late Sunday night might be a better test. Also worth noting that 50 emails is a pretty small sample size. Could just be the specific people you hit that day happened to be in a good mood or had an open problem. My own tests showed better luck on Tuesday afternoons around 2pm, but that was for mid-market, not enterprise. Either way, good reminder that testing weird times can shake up the algorithm in your head. Just don't read too much into one Saturday batch.

alexw7518d ago

Tuesday 2pm is a surprising one @leelewis, what made you land on that specific window for mid-market? I usually hit dead air on weekday afternoons unless they're in a different time zone.