My boss told me to "just buy more leads" and it backfired hard
So last quarter my VP of sales told me to stop worrying about lead quality and just dump money into new lists to hit our pipeline number. I pushed back a little (you know, saying we should focus on conversion rates instead) but he insisted. We ended up spending about $15,000 on a big list from a data broker and blasted out a campaign to maybe 10,000 contacts. Well, 80% of those emails bounced and the few that landed got us flagged for spam by our provider. We actually got a warning from our email platform that put our whole domain at risk. Now I'm stuck cleaning up our sender reputation and trying to rebuild trust with the prospects who did engage. Has anyone else had a higher-up push for volume over quality and how did you handle the cleanup?