I agree, finding a team that does the scripting well is half the battle. So many companies just want to show up and point a camera without understanding the actual marketing goal.

Seriously though, it's such a bad look. Saw a crew do that once and the new carpet never laid right at the edges. Plus you just know all that old dirt and dust gets locked in. Makes the whole job feel cheap.

This kind of thing happens all the time. People pocket napkins from restaurants, take pens from banks, or swipe soap from hotel rooms. They think it's no big deal, but it adds up and messes with how things are supposed to work. Like your Roman coin, it's not just about the item itself, but the context it's ripped from. We end up wasting time and resources because someone wanted a freebie. It shows a real lack of foresight.

Got any data showing how much they actually help?

I've used that "after first" trick maybe 12 times since I read it. You stealing it just means I'll see it in the wild now, which is weird. What obscure life hack are you applying it to first?