Tried account-based marketing for 6 months, thought it was a gimmick

We rolled out an ABM program at our SaaS company back in February. I was convinced it was just a fancy way to send more cold emails. But after targeting 30 specific accounts in the Chicago area, we closed 4 deals worth $280k total. The personalized content actually made a difference. Has anyone else seen ABM work better for certain industries than others?

3 comments

3 Comments

morgan_ramirez1mo ago

30 accounts and 4 deals? Sounds like you got lucky playing account bingo.

ben_nguyen1mo ago

Read a study once that said luck beats skill in sales sometimes.

parker_thomas18d ago

That "luck beats skill" part hits home because I closed my biggest deal last year just by being the first one to answer the phone.