Showerthought: My local market sells bouquets for $15 that look a lot like my $65 ones
I was picking up some groceries yesterday and saw these pre-made bouquets at the front of the store. They had roses, carnations, baby's breath, the whole deal, for fifteen bucks. I make a similar design for weddings that starts at sixty-five dollars. It got me thinking hard about our value. On one side, maybe we're pricing ourselves out for everyday buys, and people just want something cheap and cheerful. On the other, my flowers are local, last way longer, and I spend time on each stem. A customer told me once, 'I buy yours because it feels like a gift, not just flowers.' But if the market down the street is their first stop, are we losing the fight before it starts? How do you guys talk about price with customers who compare you to a grocery store?